Construction may be the quintessential brick and motor industry but a website is still the most popular way for clients to find information about a construction company. Even in the RFP and bidding process, decision makers look at company sites while reviewing proposals. A website is, therefore, an integral marketing tool for businesses in construction….
Today, most prospective dental patients start their search for a dentist online. According to Dental Economics, 97% of all dental clients would rather visit a dentist’s website to get information than call the dentist’s office. A well-designed website is, therefore, critical to the success of a dentistry practice. If you’re starting a new dental practice…
The internet has changed the way we decide where to eat. 77% of diners check restaurant websites when deciding where to dine in or order takeout or delivery. Out of these, 70% have been turned off from visiting a restaurant because of its website. This is how important a website is for a restaurant. Potential…
Most visitors to your website will land on your homepage. It’s, without doubt, one of the most important landing pages on a site and plays a very important role. The surprising thing about a website’s home page is that it usually isn’t a final destination in itself. It’s main purpose is to serve as a…
The internet is mobile-first now. More than half of web users today browse websites from mobile devices. Even Google’s ranking algorithm is giving priority to mobile-friendly websites. And given that 61% of visitors will leave a website that doesn’t render well on a mobile device, responsive web design should be a top priority for a…
It’s amazing what a well crafted website can do to a business. From ensuring that your target customers find you instead of the other way around to moving visitors down the sales funnel. A website is a powerful sales and marketing tool with the potential to take your bottom line to the next level. Its…
One of the existing debates in the SEO world is whether XML sitemaps are still important today. After all, Google introduced the XML sitemap protocol all the way back in 2005 and search engines have evolved a great deal since then. Search engine bots are now much more efficient at discovering and crawling new and…
“If it ain’t broke, don’t fix it.” This old adage applies to web design. There are some really good reasons to redesign your website, and then are there are reasons not to. If your website is engaging users and delivering results, there’s no need to redesign it. Otherwise, you risk spending a lot of time…
A website redesign is no small commitment. Your decision to embark on a site revamp should be backed by the right reasons. Only then can you justify the time and financial investment you’ll pour into it. And only then can you be confident that the redesign will deliver a good return on investment. If you’re…
Your website isn’t just a virtual representation of your brand. It’s your storefront online and a sales and marketing tool with the power to impact people’s buying decisions. Good web design can get users to hang out longer on your site, click on the call to actions, and buy or sign up for what you’re…
